Eoin McGee

Posted by Sue Leonard on Saturday 19th September 2020

Eoin has always loved numbers. And, inspired by Ellen O’Rourke, his business teacher at school, he went on to study the subject at college.

After that he joined Irish Life – a company he had cause to admire.

“It had a massive impact on my father’s life,” he says, explaining that, at 48, his father had a quadruple bypass. “He’d taken out Income Protection and was able to retire. He would be dead but for Irish life,” says Eoin.

He loved his job there.

“It was very fast paced. But I wanted to become a financial advisor.”

He applied for a promotion, and when he failed to get it, moved to Standard Life to become better qualified.

“When I reapplied for the position I was appointed,” he says.

He moved on to Ulster Bank before being asked to set up as a broker and head the life and pensions unit for Simple Mortgages.

“After eighteen months a friend and I set up Essential Financial Services, and after two years I set up on my own.”

As well as advising private clients, Eoin founded enough.ie, to post articles, and organise seminars. He writes articles on finance, and comments on Newstalk Business Breakfast and Today FM. He is the presenter of How to be Good with Money on RTE television.


Who is Eoin McGee? 

Date of birth:  1980 in Dublin.

Education:  Coolmine Community School; IT Tallaght, Business; University College Dublin, post grad Financial Planning

Home: Naas.

Family: Four children aged from 6 to 16.

The Day Job: Founder of Prosperous Financial Services.

In Another Life: “I’d love to sail around the world.”

Favourite Writers: “Books I’ll always remember are by John Grisham, Dean Karnazes, and Paul McGrath.”

Second Book: “I have some ideas.”

Top Tip: “Write short snippets with self-imposed deadlines, and trust your publishing team, and what they can do. Accept that they know more than you do.”

Website: www.prosperous.ie   Twitter: @EoinMcGee.


The Debut: How to be Good with Money. Gill Books: €17.00. Kindle: €5.62. 

In this highly readable, easy to follow guide, Eoin talks about spending, debt, saving and looking after your financial future.

“People tell me the book has changed their life.”

The Verdict: A superb guide. Eoin takes the mystery out of finance.


Published on 15th August in the Irish Examiner  

© Sue J Leonard. 2020 


2 comments so far

  • Your interview with Brendan O’Connor today was so honest, interesting, informative, professional and human, thank you for your time and effort. I you good health for you and your family’s sake.

  • Can you clarify an issue on your TV programme concerning inheritances recently. Subject was 55 single and inherited fathers property in Roscrra. Love your programme. Regards Tom Bourke. 086 6028794

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